Affordable Family Outfits Under $100

Preparing for Your Session

One of the biggest reasons clients tell me that they are hesitant to book a family photographer is because they are intimidated by the process of finding affordable family outfits – oh, and having them coordinate at that. I totally get it!

That is why I began the Sharon Leger Photography Client Closet, to help make dressing your family easier than ever. Not interested in using the complimentary Client Closet? No worries!

Here are some tips and tricks to help make dressing your family for your photo shoot affordable and even, dare I saw … easy? 

All images in this post are courtesy of Jenna from Adventures & Vows Photography

Tip #1: Dress Mom First

If you booked your session well in advance, then you have plenty of time to find a dress for yourself, ideally on sale. When you know what season you’re planning for, you can browse online and add options to your cart. Oftentimes when you do this, a coupon code will magically appear in your inbox the next day.

Mom, you want to feel super confident in what you are wearing, so give yourself permission to spend the majority of your wardrobe budget on yourself. I was able to score a Baltic Born dress for $58 on sale for my summer photo session last year and still was able to dress the rest of the family for under $100! 

Poshmark is also a great place to look!

Mother talking to daughters in field in CT
All images in this post are courtesy of Jenna from Adventures & Vows Photography

Tip #2: Coordinate Around Mom

Once you have mom’s outfit chosen, shop for other family members in their closets to help with finding affordable family outfits. Remember, not everything you wear at your session needs to be new! You want to stick with a color palette (avoid matching at all costs!), but you would be surprised that many of the basics are already in your closet. Last year, I didn’t even end up buying anything for my husband because he wore a pair of pants and a button-down that he already owned for work. I loved the high-end look it gave our session AND it was free. 

Tip #3: Shop Consignment for Affordable Family Outfits

After you have shopped in your closet to help make your family session more affordable, make a list of what you are still looking for. I swear by Once Upon a Child in Wethersfield, CT (yes, there are closer ones but I am partial to that one). Last summer, I was able to score gorgeous designer dresses for each of my daughters for $7.50 each. Yes, seriously. One of them STILL HAD TAGS ON! If you are committed to keeping your family session wardrobe affordable, I would highly recommend this option. Even better if you wait for one of their frequent sales! 

Family in field in Canton, Connecticut
All images in this post are courtesy of Jenna from Adventures & Vows Photography

Tip #4: Borrow from a Friend

Once you think about selecting each individual wardrobe piece, it’s easier to see where your gaps are. If you are hoping to complete your outfit with a new scarf, necklace or denim jacket that you’re not sure you’re going to wear again, ask a friend! I wanted to wear a new necklace with a maxi dress to my summer family session this year but didn’t want to spend money on something I knew that I really only wanted for this one shoot. My close friend invited me to dig around in her jewelry drawer and voila, necklace acquired for free! Obviously that won’t work for everything, but if you’re working to not break the bank, this might be a good option to consider. 

Tip #5: Plan Around An Event for Affordable Family Outfits

I’ve mentioned this before, but one of my best-dressed clients for my fall foliage mini-sessions this year rented a dress from Rent the Runway and her son and husband dressed in the same clothes they had purchased for a friend’s wedding earlier that month. WINNING! It makes my frugal and environmental heart happy when I hear of clients strategizing their wardrobe.

Family in field in Burlington, CT
All images in this post are courtesy of Jenna from Adventures & Vows Photography

If the reason you haven’t booked your family photo session this year is because you are intimidated by the costs associated with it, I hope this helps you think through some options. As always, I am happy to talk through options with you – I have even Skyped with clients from their closets before. You have more to work with than you think you do! 

"I am so happy to have had Sharon capture photos of my family. She was so easy to work with, from scheduling to planning and coordinating, she could not have made the process more simple. She showed up on the day-of super prepared, with a whole wagon full of stuff just in case, including snacks for my kids! 

Kim

4 / 15

She worked so well with my children: she truly understands that children are going to get bored fast and she worked around their moods perfectly.

I love that she captured my kids' candid smiles, and not just the posed ones. To top it off, the final product was beyond my expectations and delivered in under a week! You can tell that she loves what she's doing and it shows in her work. She is truly a gem and I can't wait to work with her again as my children grow up!"

"We loved how simple and stress-free our son’s cake smash session was—we didn't need to worry about props or set-up. 

Alexis

When we showed up, Sharon had everything ready for us and we got to just be present in the moment. 

The portraits captured all the sweet little details we want to remember from his first birthday, and we were so happy to share them with our family. It was the perfect way to celebrate this milestone!" 

2 / 15

"Sharon was absolutely lovely to work with. I'm not the type of person who particularly enjoys photoshoots, but she is exceptionally adept at putting her clients at ease. Her studio is equal parts tranquil, tasteful and casual so that my wife and I were not in the least bit overwhelmed.

Kevin

Sharon anticipates every possible need and plans accordingly so that you don't have to. 

She is able to maintain the pace of her shoots, moving them forward judiciously without making the client feel rushed or unappreciated. She was completely down-to-earth and personable. It sounds cliché, but talking with her felt like catching up with an old friend – exactly we needed after the hectic experience of bringing our first child into the world. Sharon was more than worth the cost."

3 / 15

"Sharon was amazing to work with during our recent newborn session! She was very responsive with any questions I had before the session, and even offered advice on outfits for my older children. I borrowed a gorgeous dress from her client closet, which helped me feel more confident and comfortable for photos. 

Amanda

I was nervous about how the session would go with two young children and a newborn, but Sharon had everything so organized and prepared, that everything went flawlessly.

She was so calming and kind, and her studio felt so welcoming! The finished photos are all so beautiful, that I can't even come close to picking a favorite!"

4 / 15

"I was first introduced to Sharon in 2024 when I did a session of personality portraits, and I was instantly impressed. A few friends had used her before and raved about her work, and now I completely understand why! Sharon truly works magic behind the camera. She is incredibly organized, answering all questions and planning every detail ahead of time. 

Merissa

There’s never a need to stress about locations, directions, or even bad weather—she has a backup plan for everything!

One of my favorite parts of working with her is the dress consult to help plan outfits. She has such a great eye for style and helps put together looks that photograph beautifully."

5 / 15

"Sharon and Amy were fabulous! Right from the initial booking they made me feel special. I wore three beautiful dresses that Sharon already had available for me to wear from her client closet (I LOVE this feature!). We tried on several dresses until I found one that fit comfortably and I felt fabulous in.

Nicole

Amy & Sharon were great at communicating with me every step of the process.

Amy didn’t go overboard with the makeup, she made me look like myself but a little extra glam. An elevated version of myself. They were so fabulous and I would absolutely book them again. I 10/10 recommend Sharon and Amy for maternity or family photo sessions."

6 / 15

"Scheduling was super easy through her website and Sharon is very communicative. Sharon offers a dress consultation so you can go to her studio and try on multiple dresses that fit whatever theme you choose for your photo day.

Nicole

I've never seen a photographer offer a whole closet of dresses to choose from and this takes out ALL the stress of picking an outfit for pictures.

Another priceless offering when it comes to taking the stress out of family photos is hair and makeup (additional fee). I scheduled with Amy for a few hours before my shoot. Amy was so easy to talk to and did a fantastic job with the look I wanted. I'm already looking forward to another booking and have referred her to my friends and family. I cannot recommend Sharon and her team more."  
 

Kind Words

7 / 15

"We recently had our second family session with Sharon and 

Jenna

we were yet again blown away by the entire experience. 

From her expert outfit planning, to making the journey to join us at our beach for photos, Sharon created a relaxed, fun environment from beginning to end. The photos we received were beyond what I could have imagined! She captured our family perfectly!!"

8 / 15

"I recently had the pleasure of working with Sharon for a family beach session, and she was amazing from start to finish! Sharon's attention to detail and professionalism made the entire process seamless. Her empathetic and supportive nature made a world of difference, and the photos turned out beautifully. 

Alexis

I highly recommend Sharon to any mom looking for a talented and compassionate photographer, who takes the stress out of planning.

Her work is exceptional, and she truly cares about her clients. Thank you, Sharon, for capturing these moments for us!"

9 / 15

"Sharon is the absolute best! We worked with her for our maternity photos, newborn photos, and our cake smash one-year-old photos. Each time, Sharon is so professional and friendly, makes us feel right at home, and take the most beautiful photos. We are blown away every time! The client closet is awesome and Sharon really went the extra mile to find gowns that complimented me. 

Jen

We had so much fun taking all of these photos and can’t wait to work with her again!

We will cherish these photos forever."

10 / 15

"We did personality portraits for the second time with Sharon and they came out so well! 

Kelsey

The kids had such a blast and she really captured their unique personalities!"

11 / 15

"We did both our maternity and newborn photos with Sharon and she made each experience beyond amazing. I met Sharon first at our dress consultation and knew we were going to work well together. It’s incredible that she gives you access to some many dresses and really knows how to make a pregnant lady feel beautiful.

She made my husband (who admittedly did not want to take the pictures) feel so comfortable, got him laughing and even looking forward to the newborn shoot.

Then, at the newborn shoot Sharon was so patient with us (it was our first trip out) she again made me feel so beautiful in her huge selection of dresses and was so good and rocking out baby boy to sleep."

Alexa

12 / 15

"Stop reading reviews and just book your session with Sharon Leger Photography right now. Sharon has been there for my family even before we were an official family. She poetically captured our engagement, maternity and our newborn’s first photos.

I couldn’t imagine trusting anyone else with these precious moments.

I am not an easy client. I am nervous, unsure of myself and overly aware of every physical flaw (especially postpartum). Sharon made me feel comfortable and beautiful every step of the way. We love Sharon Leger Photography, especially the woman behind the lens! Thank you for everything, Sharon!"

Dawn

13 / 15

"Sharon is an absolute gem! It has been 3.5 years since I found her and since then she has captured the most adorable and perfect pictures of my two sons and our family.

From newborn sessions, cake smashes and family photos, not one detail has ever been overlooked. Her process is seamless and she makes everything so accessible and easy.

She offers so many options for photo opportunities and has perfected a style that really is timeless! She was so wonderful with each of my children when they were newborns, that it made the experience so worth it! Couldn’t recommend enough!"

Melissa

14 / 15

"It’s hard for me to find the perfect words to describe what Sharon has given me.

I reached out to her when I was thinking about doing maternity photos, and she quickly convinced me that I would not regret it. She was right. Not only do I not regret my maternity photos but I actually love everything about them. Every time I look at them, all of those amazing feelings I felt while I was pregnant come right back as if I’m still in the moment. They are something I will cherish forever."

Kimberly

15 / 15

Kind Words

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